Musings of a Mumbai bloke

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1/11/2004

Neuromarketing: The New Horizon Neuromarketing

Neuromarketing: The New Horizon Neuromarketing

This story on NPR was perhaps the most intriguing story on science i have heard on radio in the past few months:

Companies are spending millions trying to get inside consumers' minds -- literally -- through the emerging field of neuromarketing. They're using MRI scanners to see how human brains respond to new products and advertising. NPR's Jon Hamilton reports.

# posted by vivek @ Sunday, January 11, 2004

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