9/28/2003
All for that $1 gum
All for that $1 gum
8 p.m.. saturday with nothing better to do i am watching "Remember the Titans" on ABC, an interesting Denzel Washington movie about how an African American football coach leads a high school team to victory amidst racial tensions with inspirational leadership and lessons for team effort. Having watched this movie before i was not sure i was going to enjoy it as much. Especially the thought of the stupid commercials in between made me all skeptical. But, i was wrong. The movie is so inspirational.It may sound cliched at times but its a very humane and moving story. Isn't entertainment supposed to make you feel good too? just silly mindless humor is rarely so much an entertainment. given a choice would i not watch titans rather than american pie?
so there i plonked on my futon with my dinner plate to catch the movie. it was touted by ABC as a season premier movie. So i suspect there was even greater load of commericials. So every little while i get interrupted with commercials... well, Walmart, Accord, Chevy, Verizon etc ... i think those ads make sense. These are big companies with millions and millions in revenue ...but i started wondering about ads like drano gel, electro sol gel detergent and dentyne fire! Dentyne fire what is that doing here??? The pack of $1 dentyne which i may add to my cart while waiting in the check out counter line without giving it a penny of thought, this company spent about a million-dollars to sell me the idea that i do need a dentyne to " fire" up my dinner date ?????
as they say if you can't beat them join them so during the commercials i started writing this blog. few minutes of google search and it turns out that this Dentyne fire commercial was the "big launch attempt by the manufacturer Cadbury Adams, US division of the giant Cadbury Scweeps based in UK. when i read about Dentyne on this webpage it all started to make sense. This new sugar free gum launched with a mega commercial with a latest latino hot star Chayene .... all started to make sense. about 2 million pieces will be produced at the plant every day. no wonder the company can afford all this .... all for that $1 gum.... next time i am in the grocery store or gas station .....
so there i plonked on my futon with my dinner plate to catch the movie. it was touted by ABC as a season premier movie. So i suspect there was even greater load of commericials. So every little while i get interrupted with commercials... well, Walmart, Accord, Chevy, Verizon etc ... i think those ads make sense. These are big companies with millions and millions in revenue ...but i started wondering about ads like drano gel, electro sol gel detergent and dentyne fire! Dentyne fire what is that doing here??? The pack of $1 dentyne which i may add to my cart while waiting in the check out counter line without giving it a penny of thought, this company spent about a million-dollars to sell me the idea that i do need a dentyne to " fire" up my dinner date ?????
as they say if you can't beat them join them so during the commercials i started writing this blog. few minutes of google search and it turns out that this Dentyne fire commercial was the "big launch attempt by the manufacturer Cadbury Adams, US division of the giant Cadbury Scweeps based in UK. when i read about Dentyne on this webpage it all started to make sense. This new sugar free gum launched with a mega commercial with a latest latino hot star Chayene .... all started to make sense. about 2 million pieces will be produced at the plant every day. no wonder the company can afford all this .... all for that $1 gum.... next time i am in the grocery store or gas station .....
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